Professional Salesmanship Course

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registration

To register, Download a registration form, Call 1-800-248-7703 / 303-936-9353, Fax 1-303-936-9581, Email, or Contact Us.

available for purchase on dvd

PMSA Relationship Selling Video Program

A live video recording of one of Brad Huisken's 1-Day sales seminar.

Click for more information

available for purchase on cd

PMSA Relationship Selling Audio Program

A live audio recording of one of Brad Huisken's 1-Day sales seminar.

Click for more information

some of our customers

  • New Balance
  • Lee Michaels Fine Jewelry
  • Western Home Furnishings Association
  • National Home Furnishings Association
  • Red Wing Shoes
  • Ben Bridge Jewelers
  • Jewelry Design Center
  • PGA Worldwide Golf Exhibitions
  • M & M Merchandisers
  • Borsheim’s
  • Yehuda Diamond Company
  • Tourneau, Inc.
  • Pacific Northwest Jewelers
  • Long’s Jewelers
  • Pawn Tech
  • Americus Diamond
  • Eckroth Music
  • Heid Music
  • Justice Jewelers
  • Gold Casters
  • Biondi Jewelers
  • Bernie Robbins Jewelers
  • Smyth Jewelers
  • Moody's Jewelry
  • Bailey’s Jewelers
  • Wilkerson & Associates
  • The Jewelers Touch
  • Darakjian Jewelers
  • E.R. Sawyer Jewelers
  • Small Business Advocate
  • Jack Seibert Goldsmith & Jewelers
  • Joel McFadden Designs
  • The Touring Cyclist
  • Luisa Graff Diamonds & Jewelers
  • Rasmussen Diamonds
  • Sissy's Log Cabin
  • Garcia & Company
  • Gary Michaels Fine Jewelry
  • Ken Stanton Music
  • Independent Jewelers Organization
  • Springer’s Jewelers
  • Washington Music Centers
  • Jewelers of America
  • National Pawnbrokers Association
  • National Shoe Retailers Association
  • Western Canadian Jewelers
  • National Pawnbrokers
  • International Diamond Centers
  • DiGem Buying Group
  • Ashley Furniture
  • Joseph’s Jewelers
  • Bellevue American Music
  • Guitar Center
  • Alamo Music Center
  • Robert M. Sides Music
  • Pawn America
  • Cash Converters Australia
  • Data Age
  • And the list goes on...

A ONE-DAY SEMINAR DEVELOPED EXCLUSIVELY FOR RETAIL!


Single-handedly Salespeople can cause the success or failure of a store. Ensure your success and that of your people!

The changes that have occurred and that are currently taking place in the marketplace are frightening to say the least. It is becoming increasingly more difficult to compete in retail. Quality salespeople are almost impossible to find. The Internet has, or will, bite into the bottom line. The mass merchandisers and big box stores are consistently taking your market share. Customer loyalty is becoming a thing of the past. Price is becoming more of an issue. It seems as though everyone is suffering from "Time Poverty". "Can I help you" and "I’m just looking" may still be putting a wall between the salesperson and the customer. Profits and margins are shrinking. Customers have learned to expect a discount. "Will that be all?" is still the standard in attempting to add-on. Salespeople are now saying things like "Here you go" "Your receipt is in the bag" "If you have any problems..." when the customer leaves. Turnovers aren’t smooth and turn the customer away. Phrases like "I’ll be back", "I need to think about it", "and "This is the first place I have shopped" are more common than "I’ll take it". Should any of these scenarios be affecting your sales, profits and quality of life read on.

What you will learn:

  • The real goal of a sales presentation (Hint: It’s not just to make a sale!)
  • The different types of customers
  • How to maximize each customer type
  • How to brand your store
  • How to increase customer loyalty
  • How to get past objections
  • How to sell yourself and the store
  • Numerous ways to sell additional goods
  • That listening is more important than speaking
  • How to compete against the Internet
  • A clientele system that actually causes the customer to want you to call them
  • How to develop personal trade, repeat business and referral business
  • How to get over the "I’m just looking" obstacle
  • How to increase the trust customers have in you and your store
  • How to turnover a sale in a non-aggressive customer friendly manner
  • What the customer’s real meaning is of "Value"
  • The essential questions that salespeople should ask every customer and why
  • How to provide exceptional customer service
  • Communication skills and much, much more...

Coming to your area for one day only is IAS Training’s Retail Sales Workshop. A revolutionary new workshop that will teach you and/or your people all of the above and much more. For one-day, from 9:00 am until 4:30 pm we will unveil the latest retail strategies and techniques guaranteed to give you double-digit sales increases. Should you not be completely satisfied with the information, you will receive a refund, no questions asked. We will give you the tools; the application of the material is up to you and your people. We recommend that you and your entire staff attend. If it is impossible to commit your entire sales staff then it is essential that the owner and/or the sales manager attend.

Seating is limited so mail, fax 1-303-936-9581, Email, Call 1-800-248-7703 / 303-936-9353, or Contact Us with your Registration today. Don’t allow your store and business to become a statistic. Do something today to guarantee your store’s success well into the future. Give your salespeople the tools that they need to succeed. You may be saying to yourself, "What if I train them and they leave"? A reasonable question, but now ask yourself "What if you don’t train them and they stay?" We will give you a system that you can use now and into the future. A customer and salesperson friendly system that you can implement immediately with existing staff that will carry on to your future staff. A system that won’t go away simply because your people change. Start today by registering for this incredible workshop.

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P.O. Box 27803, Denver, CO 80227
ph: 303.936.9353 | 800.248.7703 | e: info@iastraining.com

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